Private Label

Private Label: launching your own abaya brand from scratch

Steps, costs and timelines to launch your first collection under your brand.

NNawal Al-RasheedProduction Director — 20 years in the tradePublished 9 Oct 20261 min read

Steps, costs and timelines to launch your first collection under your brand.

Written by

Production Director at Naseej, overseeing 300+ orders a year and writing about production planning and quality.

From MOQ to samples and QC: a practical checklist before choosing a production partner.

Weight, sheen, colourfastness and cost per metre — and when to choose each.

Balancing quantity, cost and risk in your first production run.

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